[Virtual Classroom] Introduction to Web Analytics

Programme Code D1
General Digital Literacy
Applications Development
Learning Partner(s)
Civil Service College
0.5 Day
Format Online
UX Design Content Strategy
Job Roles
Public Service Officer (non-ICT&SS)


This course delivered by Civil Service College.

With the rapid growth of digitalisation in our society today, we need to stay in touch with the constant change in user needs and expectations in order to continue delivering good service. This programme will help you to understand the basics of web analytics and provide you the tools and skills to retrieve and make informed decisions with the insights derived to optimise user experience.

Key Takeaways

After completing this course, students will be able to:
  • Articulate the basics of what can be tracked using web analytics
  • Scope a problem statement and design a mechanism to keep track of success
  • Track and optimise customer experience across digital touchpoints
  • List and understand the services available in Whole-of-Government Application Analytics (WOGAA)
  • Use WOGAA as one of the tools to evaluate the health of your services

Who Should Attend

  • Please refer to the job roles on the left. 
  • Service practitioners with little or no prior experience with web analytics looking to learn more about the relevant frameworks and web analytics platforms available, and/or using WOGAA as a tool.

Programme Structure


Full Fee

Full course fee


8% GST on nett course fee


Total nett course fee payable, including GST S$486

How To Register

To find out more about the upcoming run dates and registration, please click here.