[Virtual Classroom] Introduction to Web Analytics

Overview

Overview

Duration 0.5 day
Course Time
Enquiry Click here to contact us
This course delivered by Civil Service College.

With the rapid growth of digitalisation in our society today, we need to stay in touch with the constant change in user needs and expectations in order to continue delivering good service. This programme will help you to understand the basics of web analytics and provide you the tools and skills to retrieve and make informed decisions with the insights derived to optimise user experience.


Key Takeaways

Key Takeaways

After completing this course, students will be able to:
  • Articulate the basics of what can be tracked using web analytics
  • Scope a problem statement and design a mechanism to keep track of success
  • Track and optimise customer experience across digital touchpoints
  • List and understand the services available in Whole-of-Government Application Analytics (WOGAA)
  • Use WOGAA as one of the tools to evaluate the health of your services

Who Should Attend

Who Should Attend

Service Practitioner with little / no prior experience with web analytics looking to learn more about the relevant frameworks and web analytics platforms available, and using WOGAA as a tool.


ICT and SS Competency Framework

ICT and SS Competency Framework

As part of the ICTCF, this course falls under the Apps Development functional cluster and tagged to the following competencies:
  • Content Strategy
The course is mapped to the following job roles:
  • WoG General Public Officers

Fees

Fees


Full Fee

Full course fee

S$450

7% GST on nett course fee

S$31.50

Total nett course fee payable, including GST S$481.50




Instructors

Instructors


How To Register

How To Register

To find out more about the upcoming run dates and registration, please click here.