Digital Service Management Programme

Programme Code D221
Product Management
Applications Development
Learning Partner(s)
Format In-person
Service Design Design Research Visual Design Product Strategy Market/User Research & Planning Interaction Design
Job Roles
Public Service Officer (non-ICT&SS) Product Manager Engagement Manager Digital Service Manager


This programme encapsulates a series of hands-on workshops and advisory coaching sessions that aims to provide a practical approach in enabling participants to effectively drive and manage the design and development of digital services and products.

This programme focuses on "Learning by Doing" - using authentic, real-world projects where participants can translate what they learned directly into their workplace. Advisory coaching is also provided to further support the learning experience.  

To have an ideal learning outcome, participants are recommended to form a team of 2 to 5 members with an existing and/or authentic problem statement ready. A Project or Team Sponsor is required to be identified for each team. The sponsor plays an important role to support the teams in terms of direction, resources and time to work on the project. The deliverables from the programme can be presented back to the sponsor, for decision-making to take it forward.

Key Takeaways

Upon completing the programme, you will be able to:
  • approach service innovation from an outside-in perspective by applying the central concepts of service design and product thinking
  • conduct research and synthesise data from multiple sources to discover unmet needs
  • Use tools such as journey mapping, service blueprinting and storytelling to explain the value proposition of service innovation concepts and the intended outcomes for citizens and businesses
  • conduct opportunity analysis, business case and service strategy development
  • Understand and leverage digital technologies to achieve digital services transformation
  • apply user experience design principles in information, interface, navigation and interaction, and visual design to create seamless experiences for citizens and businesses
  • execute a digital service manager’s role in driving digital business success by orchestrating all relevant stakeholders to evolve a digital service through its lifecycle

Who Should Attend

  • Please refer to the job roles section. 
This programme will cover:

16 weeks inclusive of 9.5 days of workshops and 3 days of coaching session per group. Participants would be required to invest their own work hours in their project work. 
Schedule for Run  2
Workshop Dates (Proposed) Mode of Delivery Duration
Service Design 2, 3 & 4 Aug 2023 Face-to-Face 3 days
Product Management 4, 5 & 6 Sep 2023  Face-to-Face 2.5 days
Digital User Experience Design 25 & 26 Sep 2023 Face-to-Face 2 days
Communication Concept & Implementation
Presentation Session with Sponsors to present findings
31 Oct & 9 Nov 2023 Face-to-Face
2 days
Advisory Coaching Sessions Ongoing after Service Design course to be delivered over 6 sessions at 0.5 day each session per group Online Zoom 3 days
Online Learning Content Related to Topics Ongoing with commencement of programme Self-paced Online Participant's own work hours

NOTE: Participants are required to consolidate their learning and findings in this programme into a final deliverable in the form of a presentation.


Full Fee

Full programme fee per pax


8% GST on nett programme fee


Total nett programme fee payable, including GST S$7452
With effect from 1 Jan 2023 till 31 Dec 2023

Full Fee

Full programme fee per pax


9% GST on nett programme fee


Total nett programme fee payable, including GST S$7521
With effect from 1 Jan 2024

NOTE: It is recommended to form a project team of 2 to 5 members with an existing and/or authentic problem statement ready.  A Project or Team Sponsor is required to be identified for each team.

Payment for this programme is to NUS-ISS, National University of Singapore.


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.