Digital Service Management Programme

Programme Code D221A
Product Management
Applications Development
Learning Partner(s)
11 Days
Format In-person
Market/User Research & Planning
Job Roles
Public Service Officer (non-ICT&SS) Product Manager Engagement Manager Digital Service Manager


Drive and manage the design and development of digital services and products effectively through a series of hands-on workshops and advisory coaching sessions. This programme focuses on "Learning by Doing" - using authentic, real-world projects where you can translate what they learned directly into their workplace. Advisory coaching is also provided to further support the learning experience.  

To have an ideal learning outcome, you are recommended to form a team of 2 to 5 members with an existing and/or authentic problem statement ready. A Project or Team Sponsor is required to be identified for each team. The sponsor plays an important role to support the teams in terms of direction, resources and time to work on the project. The deliverables from the programme can be presented back to the sponsor, for decision-making to take it forward.

Key Takeaways

At the end of this programme, you will be able to:
  • Approach service innovation from an outside-in perspective by applying the central concepts of service design and product thinking
  • Conduct research and synthesise data from multiple sources to discover unmet needs
  • Use tools such as journey mapping, service blueprinting and storytelling to explain the value proposition of service innovation concepts and the intended outcomes for citizens and businesses
  • Conduct opportunity analysis, business case and service strategy development
  • Understand and leverage digital technologies to achieve digital services transformation
  • Apply user experience design principles in information, interface, navigation and interaction, and visual design to create seamless experiences for citizens and businesses
  • Execute a digital service manager’s role in driving digital business success by orchestrating all relevant stakeholders to evolve a digital service through its lifecycle

Who Should Attend

Please refer to the job roles section. 

Programme Structure

This programme will cover:
16 weeks inclusive of 8 days of workshops and 3 days of coaching session per group. You will be required to invest your own work hours in your project work. 

Schedule for Run  4 (Tentative)
WorkshopDates (Proposed)Mode of DeliveryDuration
Service Design24 & 25 Jun 2024Face-to-Face2 days
Product Management22 & 23 Jul 2024Face-to-Face2 days
Digital User Experience Design12 & 13 Aug 2024Face-to-Face2 days
Communication Concept & Implementation
Presentation Session with Sponsors to present findings
2 Sep & 27 Sep 2024Face-to-Face
2 days
Advisory Coaching SessionsOngoing after Service Design programme be delivered over 6 sessions at 0.5 day each session per groupOnline Zoom3 days
Online Learning Content Related to TopicsOngoing with commencement of programmeSelf-paced OnlineYour own work hours

NOTE: You are required to consolidate your learning and findings in this programme into a final deliverable in the form of a presentation.


Full Fee

Full programme fee per pax


9% GST on nett programme fee


Total nett programme fee payable, including GSTS$6867
With effect from 1 Jan 2024

NOTE: It is recommended to form a project team of 2 to 5 members with an existing and/or authentic problem statement ready. A Project or Team Sponsor is required to be identified for each team.

The full programme fee of $5800 (before GST) per pax will apply for a project team of 4 members and more.

Payment for this programme is to NUS-ISS, National University of Singapore.


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.