Acquire product thinking concepts, processes, and tools to stay relevant in a changing business landscape, where software and technology are massively impacting the products and services offered to customers. How can an organisation evolve and sustain its business to meet the growing expectations of its customers? Product Thinking aims to create long-term scalable product solutions by balancing customer-centricity, business considerations, and technical constraints.
Product Thinking for Organisations (PTO) is a foundational programme that introduces mindsets, techniques, and organisational structures that enable organisations to build better products. In contrast to traditional project management approaches, this programme aims to facilitate practices that help businesses and tech organisations transform into a culture characterised by strategic long-term ownership and business outcomes.
Complementing other problems that focus on the tangible day-to-day responsibilities of the product manager, this 2-day programme will equip learners with actionable strategies to evolve their organisation into an agile environment grounded in product thinking principles.
You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
This programme will cover the following topics:
1. What’s Product-Thinking and Why is it critical?
a. What’s Product Management and common Product Management frameworks and methodologies
b. Roles in a Product-Thinking organisation - Product Manager, Product Owner, Project Manager
c. The benefits of using Product Thinking
d. The motivations and drivers
2. Study of Industries undergoing productisation. E.g. Public Sector, SME, MNC
a. Projects as a vehicle to deliver services, systems and products (the current construct – the characteristics (e.g. One-off, tailored to one customer, fixed end dates).
b. Productise Business as Usual (BAU) – operational services.
c. Challenges and mitigation measures in the productisation
d. Trends and emerging concepts
3. Useful Product-thinking concepts to adopt (part 1)
a. Customer
b. Value, value-added services
c. Agility
d. Bi-modal operations
Workshop 1: Understand, identify, and analyse product-thinking opportunities in an organisation.
You will be organised into breakout groups. Each group will be provided with a traditional projectised scenario of a company’s current operations and challenges. The group will identify areas where product thinking can be applied to and analyse and list the benefits/pros and risks/cons as justification for management buy-in.
4. Useful product-thinking concepts to adopt (part 2)
a. Road mapping
b. Internal/ external Marketing
c. Continuous delivery
d. Productisation processes
5. Digital, the lever to productisation
a. How digital enables products
b. The digital elements
c. Platform-based environments
6. Application of Product-Thinking to different types of organisations
a. Public Sector Organisations – productise services to the public
b. Vendor, Systems Integrator – pick the best features to build a product/change in setup and structure
c. Internal IT department – e.g. Use of road mapping for upgrades and changes
d. Small and Medium enterprise/start-up – developing an idea into a product
Workshop 2: Develop a product-thinking model for the different types of organisations and a possible operationalisation strategy.
You will be divided into breakout groups and given a traditional projectised organisation case scenario. They will work as a group to exercise the product thinking learned, remodel a new structure or design a new process to support product thinking.
You will also submit an individual reflection of how the concepts can be applied to their organisation’s environment.
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Full Fee |
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Full programme fee |
S$1200 |
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9% GST on nett programme fee |
S$108 |
| Total nett programme fee payable, including GST | S$1308 |
With effect from 1 Jan 2024
NOTE
Payment for this programme is to NUS-ISS, National University of Singapore.
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Agency-sponsored |
| Step 1 | Apply through your organisation's training request system. |
| Step 2 |
Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.
Your organisation will send registration information to the academy. Organisation HR L&D or equivalent staff can click here for details of the registration submission process. |
| Step 3 | GovTech Digital Academy will inform you whether you have been successful in enrolment. |
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