Product Thinking for Organisation

Overview

Overview

Duration 2 days
Course Time 9.00am - 5.00pm
Enquiry Click here to contact us
This course is delivered by NUS-ISS.

Project managers are focused on completing a project and handing-off to operations. Product managers, on the other hand, need to continually evolve the product and grow market share.

In a fast changing IT landscape accelerated by disruptive technologies, technology driven products and services are impacting the way businesses operate. The typical project model alone is unable to support these new developments. Organisations need to adopt and adapt a product thinking mindset for businesses to survive. Project managers and IT professionals would need product thinking concepts and techniques to bridge the gap and stay relevant.

This course is targeted for professionals who want to learn and apply product thinking concepts, processes and tools in delivering systems, services or products for the business or for internal organisation and teams.


Key Takeaways

Key Takeaways

At the end of the course, the participants will be able to:

  • Learn to identify and apply suitable techniques, processes and tools in product thinking for the participants environment, with a focus on digital enablers for the product
  • Learn to define digital product processes
  • Learn how to lead and manage product development teams
 

Who Should Attend

Who Should Attend

The target course participants are primarily for Product Owners, Programme Managers, Project Managers and IT Managers who are keen to develop product management skills in terms of team leadership, product-thinking mindset, and techniques and process design needed to support product management and innovation. In addition, business/project stakeholders such as business executives/managers, marketing/sales, and Project Management Office (PMO) with responsibilities and/or an active interest in design and implementation of business transformation towards a product-centric and product-thinking culture.

It is applicable for professionals engaged in the following areas:
  • Product, Programme and Project Management
  • Leading product development team
  • PMO functions - defining processes in product team organisation 
Prerequisites
  • This is an intensive, foundation course.  Participants with some prior years of experience working with different functional teams in an organisation delivering products and services will benefit more from the course.
  • Participants also need to have a strong interest in product management concepts, managing product teams and product design processes/techniques. It is also highly relevant to programme and project managers looking to expand their skills to product management.

  • ICT and SS Competency Framework

    ICT and SS Competency Framework

    As part of the ICTCF, this course falls under the Product Management functional cluster and tagged to the following competencies:
    • Product Go-To-Market
    • Product Life Cycle Management
    The course is mapped to the following job roles:
    • Apps Service Manager (ASM)
    • Digital Services Manager
    • Product Manager
    • Project Manager (Agile)

    Course Structure

    Course Structure

    This course will cover:

    1. What’s Product-Thinking and Why is it critical?
    a. What’s Product Management and common Product Management frameworks and methodologies
    b. Roles in a Product-Thinking organisation - Product Manager, Product Owner, Project Manager
    c. The benefits of using Product Thinking
    d. The motivations and drivers

    2. Study of Industries undergoing productisation. E.g. Public Sector, SME, MNC
    a. Projects as a vehicle to deliver services, systems and products (the current construct – the characteristics (e.g. One-off, tailored to one customer, fixed end dates).
    b. Productise Business as Usual (BAU) – operational services.
    c. Challenges and mitigation measures in the productisation
    d. Trends and emerging concepts

    3. Useful Product-thinking concepts to adopt (part 1)
    a. Customer
    b. Value, value added services
    c. Agility
    d. Bi-modal operations

    Workshop 1 : Understand, identify, and analyse product-thinking opportunities in an organisation.
    Participants will be organised into breakout groups. Each group will be provided with a traditional projectised scenario of a company’s current operations and challenges. The group will identify areas where product thinking can be applied to and analyse and list the benefits/pros and risk/cons as justification for management buy-in.

    4. Useful product-thinking concepts to adopt (part 2)
    a. Road mapping
    b. Internal/ external Marketing
    c. Continuous delivery
    d. Productisation processes

    5. Digital, the lever to productisation
    a. How digital enables products
    b. The digital elements
    c. Platform based environments

    6. Application of Product-Thinking to different types of organisations
    a. Public Sector Organisations – productise services to the public
    b. Vendor, Systems Integrator – pick best features to build a product / change in setup and structure
    c. Internal IT department – e.g. Use of road mapping for upgrades and changes
    d. Small and Medium enterprise/start-up – developing an idea into a product

    Workshop 2 : Develop a product-thinking model for the different types of organisation and a possible operationalisation strategy.
    Participants will be divided into breakout groups and given a traditional projectised organisation case scenario. They will work as a group to exercise the product thinking learned, remodel a new structure or design a new process to support product thinking.

    Participants will also submit an individual reflection of how the concepts can be applied to their organisation’s environment.

    Instructors

    Instructors


    Fees

    Fees


    Full Fee

    Full course fee

    S$1200

    7% GST on nett course fee

    S$84

    Total nett course fee payable, including GST S$1284



    Upcoming Classes

    Upcoming Classes

    Class 1

    Duration: 2 days

    10 Oct 2022 to 11 Oct 2022 (Full Time)

    When :
    Oct:
    10, 11

    Time : 9:00am - 5:00pm
    Registration:

    Class 2

    Duration: 2 days

    10 Jan 2023 to 11 Jan 2023 (Full Time)

    When :
    Jan:
    10, 11

    Time : 9:00am - 5:00pm
    Registration:

    How To Register

    How To Register


    Agency-sponsored

    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


    Step 3 The Digital Academy will inform you whether you have been successful in enrolment.