Product Thinking for Organisations

Programme Code D52
Applications Development
Product Management
Learning Partner(s)
2 Days
Format In-person
Business Development & Needs Analysis Product Strategy Product Life Cycle Management Product Go-To-Market Project Management
Job Roles
Public Service Officer (non-ICT&SS) Project Manager (Agile) Product Manager ICT&SS Professional Digital Service Manager Delivery Manager


Acquire product thinking concepts, processes, and tools to stay relevant in a changing business landscape, where software and technology are massively impacting the products and services offered to customers. How can an organisation evolve and sustain its business to meet the growing expectations of its customers? Product Thinking aims to create long-term scalable product solutions by balancing customer-centricity, business considerations, and technical constraints.

Product Thinking for Organisations (PTO) is a foundational programme that introduces mindsets, techniques, and organisational structures that enable organisations to build better products. In contrast to traditional project management approaches, this programme aims to facilitate practices that help businesses and tech organisations transform into a culture characterised by strategic long-term ownership and business outcomes.  

Complementing other problems that focus on the tangible day-to-day responsibilities of the product manager, this 2-day programme will equip learners with actionable strategies to evolve their organisation into an agile environment grounded in product thinking principles.

Key Takeaways

At the end of this programme, you will be able to:
  • Learn to identify and apply suitable techniques, processes and tools in product thinking for your environment, with a focus on digital enablers for the product
  • Learn to define digital product processes
  • Learn how to lead and manage product development teams

Who Should Attend

Please refer to the job roles section.


  • This is an intensive, foundation programme. If you should have some prior years of experience working with different functional teams in an organisation delivering products and services, you will benefit more from the programme. 
  • You also need to have a strong interest in product management concepts, managing product teams and product design processes/techniques. It is also highly relevant to programme and project managers looking to expand their skills to product management.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

Programme Structure

This programme will cover the following topics:

1. What’s Product-Thinking and Why is it critical?
a. What’s Product Management and common Product Management frameworks and methodologies
b. Roles in a Product-Thinking organisation - Product Manager, Product Owner, Project Manager
c. The benefits of using Product Thinking
d. The motivations and drivers

2. Study of Industries undergoing productisation. E.g. Public Sector, SME, MNC
a. Projects as a vehicle to deliver services, systems and products (the current construct – the characteristics (e.g. One-off, tailored to one customer, fixed end dates).
b. Productise Business as Usual (BAU) – operational services.
c. Challenges and mitigation measures in the productisation
d. Trends and emerging concepts

3. Useful Product-thinking concepts to adopt (part 1)
a. Customer
b. Value, value-added services
c. Agility
d. Bi-modal operations

Workshop 1: Understand, identify, and analyse product-thinking opportunities in an organisation.

You will be organised into breakout groups. Each group will be provided with a traditional projectised scenario of a company’s current operations and challenges. The group will identify areas where product thinking can be applied to and analyse and list the benefits/pros and risks/cons as justification for management buy-in.

4. Useful product-thinking concepts to adopt (part 2)
a. Road mapping
b. Internal/ external Marketing
c. Continuous delivery
d. Productisation processes

5. Digital, the lever to productisation
a. How digital enables products
b. The digital elements
c. Platform-based environments

6. Application of Product-Thinking to different types of organisations
a. Public Sector Organisations – productise services to the public
b. Vendor, Systems Integrator – pick the best features to build a product/change in setup and structure
c. Internal IT department – e.g. Use of road mapping for upgrades and changes
d. Small and Medium enterprise/start-up – developing an idea into a product

Workshop 2: Develop a product-thinking model for the different types of organisations and a possible operationalisation strategy.

You will be divided into breakout groups and given a traditional projectised organisation case scenario. They will work as a group to exercise the product thinking learned, remodel a new structure or design a new process to support product thinking.

You will also submit an individual reflection of how the concepts can be applied to their organisation’s environment.


Full Fee

Full programme fee


9% GST on nett programme fee


Total nett programme fee payable, including GST S$1308

With effect from 1 Jan 2024

Payment for this programme is to NUS-ISS, National University of Singapore.

Upcoming Classes

Class 1
11 Jul 2024 to 12 Jul 2024 (Full Time)
Duration: 2 days
When: Jul - 11, 12
Time : 9:00am - 5:00pm
Class 2
07 Oct 2024 to 08 Oct 2024 (Full Time)
Duration: 2 days
Time : 9:00am - 5:00pm
Class 3
23 Jan 2025 to 24 Jan 2025 (Full Time)
Duration: 2 days
When: Jan - 23, 24
Time : 9:00am - 5:00pm

How To Register


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.