Overview
Project managers are focused on completing a project and handing-off to operations. Product managers, on the other hand, need to continually evolve the product and grow market share.
In a fast changing IT landscape accelerated by disruptive technologies, technology driven products and services are impacting the way businesses operate. The typical project model alone is unable to support these new developments. Organisations need to adopt and adapt a product thinking mindset for businesses to survive. Project managers and IT professionals would need product thinking concepts and techniques to bridge the gap and stay relevant.
This programme is targeted for professionals who want to learn and apply product thinking concepts, processes and tools in delivering systems, services or products for the business or for internal organisation and teams.
Key Takeaways
At the end of the programme, you will be able to:
- Learn to identify and apply suitable techniques, processes and tools in product thinking for the participants environment, with a focus on digital enablers for the product.
- Learn to define digital product processes.
- Learn how to lead and manage product development teams.
Who Should Attend
Please refer to the job roles section.
Prerequisites
- This is an intensive, foundation programme. If you should have some prior years of experience working with different functional teams in an organisation delivering products and services, you will benefit more from the programme.
- You also need to have a strong interest in product management concepts, managing product teams and product design processes/techniques. It is also highly relevant to programme and project managers looking to expand their skills to product management.
What To Bring
You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
This programme will cover:
1. What’s Product-Thinking and Why is it critical?
a. What’s Product Management and common Product Management frameworks and methodologies
b. Roles in a Product-Thinking organisation - Product Manager, Product Owner, Project Manager
c. The benefits of using Product Thinking
d. The motivations and drivers
2. Study of Industries undergoing productisation. E.g. Public Sector, SME, MNC
a. Projects as a vehicle to deliver services, systems and products (the current construct – the characteristics (e.g. One-off, tailored to one customer, fixed end dates).
b. Productise Business as Usual (BAU) – operational services.
c. Challenges and mitigation measures in the productisation
d. Trends and emerging concepts
3. Useful Product-thinking concepts to adopt (part 1)
a. Customer
b. Value, value added services
c. Agility
d. Bi-modal operations
Workshop 1 : Understand, identify, and analyse product-thinking opportunities in an organisation.
Participants will be organised into breakout groups. Each group will be provided with a traditional projectised scenario of a company’s current operations and challenges. The group will identify areas where product thinking can be applied to and analyse and list the benefits/pros and risk/cons as justification for management buy-in.
4. Useful product-thinking concepts to adopt (part 2)
a. Road mapping
b. Internal/ external Marketing
c. Continuous delivery
d. Productisation processes
5. Digital, the lever to productisation
a. How digital enables products
b. The digital elements
c. Platform based environments
6. Application of Product-Thinking to different types of organisations
a. Public Sector Organisations – productise services to the public
b. Vendor, Systems Integrator – pick best features to build a product / change in setup and structure
c. Internal IT department – e.g. Use of road mapping for upgrades and changes
d. Small and Medium enterprise/start-up – developing an idea into a product
Workshop 2 : Develop a product-thinking model for the different types of organisation and a possible operationalisation strategy.
Participants will be divided into breakout groups and given a traditional projectised organisation case scenario. They will work as a group to exercise the product thinking learned, remodel a new structure or design a new process to support product thinking.
Participants will also submit an individual reflection of how the concepts can be applied to their organisation’s environment.
Fees
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Full Fee
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Full programme fee
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S$1200
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8% GST on nett programme fee
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S$96
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| Total nett programme fee payable, including GST |
S$1296 |
With effect from 1 Jan 2023 till 31 Dec 2023
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Full Fee
|
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Full programme fee
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S$1200
|
|
9% GST on nett programme fee
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S$108
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| Total nett programme fee payable, including GST |
S$1308 |
With effect from 1 Jan 2024
NOTE
Payment for this programme is to NUS-ISS, National University of Singapore.
Upcoming Classes
Class 1
18 Jan 2024 to 19 Jan 2024 (Full Time)
Duration: 2 days
When:
Jan - 18, 19
Time : 9:00am - 5:00pm
How To Register
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Step 1
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Apply through your organisation's training request system. |
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Step 2
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Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.
Your organisation will send registration information to the academy.
Organisation HR L&D or equivalent staff can click here for details of the registration submission process.
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Step 3
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GovTech Digital Academy will inform you whether you have been successful in enrolment.
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