Product Thinking for Organisations

Overview

Project managers are focused on completing a project and handing-off to operations. Product managers, on the other hand, need to continually evolve the product and grow market share.

In a fast changing IT landscape accelerated by disruptive technologies, technology driven products and services are impacting the way businesses operate. The typical project model alone is unable to support these new developments. Organisations need to adopt and adapt a product thinking mindset for businesses to survive. Project managers and IT professionals would need product thinking concepts and techniques to bridge the gap and stay relevant.

This programme is targeted for professionals who want to learn and apply product thinking concepts, processes and tools in delivering systems, services or products for the business or for internal organisation and teams.

Key Takeaways

• Learn to identify and apply suitable techniques, processes and tools in product thinking for the participants environment, with a focus on digital enablers for the product.
• Learn to define digital product processes.
• Learn how to lead and manage product development teams.

Who Should Attend

Prerequisites

• This is an intensive, foundation programme.  If you should have some prior years of experience working with different functional teams in an organisation delivering products and services, you will benefit more from the programme. 
• You also need to have a strong interest in product management concepts, managing product teams and product design processes/techniques. It is also highly relevant to programme and project managers looking to expand their skills to product management.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.