Overview

Overview

Duration 3 days
Course Time 9.00am - 5.00pm
Enquiry Click here to contact us
This course is delivered by NUS-ISS.

Innovation is a primary source of competitive advantage in the global marketplace. Service Design leans on concepts and practices in ‘Design Thinking’ to research and develop innovative ideas. The course offers organisations the process, methods, tools and techniques to translate innovation into a reality.

In order to maximise the benefits of innovation, organisations are currently focused on three key aspects: Building an environment suitable for Innovation and Design Ensuring that the innovation and design process is efficient and effective Equipping their team with the capability to design and deliver innovative solutions.

Based on these aspects, this course provides participants with a practical, ‘hands on’ exploration of the principles, tools, and frameworks such as Design Thinking for Service Design. The course also discusses the essentials needed to breed an innovation culture in the organisation.

Key Takeaways

Key Takeaways

Upon completion of the course, participants will be able to:

  • Understand and apply the central concepts of Design Thinking to innovation projects
  • Approach service innovation from an outside-in perspective and understand the process for evolving a fuzzy idea into a fully envisioned service concept.
  • Understand how to conduct user research and synthesise data from multiple sources in order to discover unmet needs and develop ideas.
  • Understand and use tools such as personas, customer journey mapping, service blueprinting and storytelling  to realise  service innovation
  • Illustrate a new service innovation concept and explain its value proposition and the outcome intended for the customer
  • Carry out low fidelity prototyping of a proposed innovation concept to evaluate, adapt and refine the idea

Who Should Attend

Who Should Attend

This course is applicable to practitioners and managers who need to know how to apply design thinking to evolve ideas from abstract to service concept and design.

This course has been designed for Service, Product, and Project Managers seeking to extend their innovation skillset. The course will be relevant to:

  • Product Development Managers
  • Service Improvement Teams
  • Product and Service Managers
  • Project Managers
  • Innovation Managers
  • Quality & Process Improvement Managers
  • Marketing Managers & Executives
  • Customer Service Managers
  • UX Designers

ICT and SS Competency Framework

ICT and SS Competency Framework

As part of the ICTCF, this course falls under the Apps Development functional clusters and tagged to the following competencies:
  • Apps Development: Service Design
  • Apps Management: Application Portfolio Management
The course is mapped to the following job roles:
  • Digital Business Analyst
  • Digital Services Manager
  • Product Manager
  • Project Manager (Agile)
  • UX Designer

Course Structure

Course Structure

The course will include lectures and hands-on exercises hinged on a Design Challenge given in class.

A typical sequence of the modules is as follows. Where required, any changes to these details will be discussed and confirmed before each run of the course.

This course will cover:

  • Innovation Approach using Design Thinking
  • User Research and Ethnography
  • Identifying Opportunities and Generating Ideas
  • Concept Prototyping
  • Communicating Concepts
  • Implementing Innovation

By the end of the course, participants will be able to initiate, design and plan for implementation of innovative solutions to the given design challenge.


Instructors

Instructors


Fees

Fees


Full Fee

Full course fee

S$1800

7% GST on nett course fee

S$126

Total nett course fee payable, including GST S$1926



Upcoming Classes

Upcoming Classes

Class 1

Duration: 3 days

06 Oct 2022 to 14 Oct 2022 (Full Time)

When :
Oct:
06, 13, 14

Time : 9:00am - 5:00pm
Registration:

Class 2

Duration: 3 days

06 Jan 2023 to 13 Jan 2023 (Full Time)

When :
Jan:
06, 12, 13

Time : 9:00am - 5:00pm
Registration:

How To Register

How To Register


Agency-sponsored

Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


Step 3 The Digital Academy will inform you whether you have been successful in enrolment.