Digital User Experience Design

Overview

Apply good design principles and techniques to create a good user experience in software applications. This programme traverses through the requirement, analysis, design and validation phases of the user experience design life cycle with an emphasis on building empathy with users. Case scenarios, examples, exercises and workshops will be used throughout the programme for you to experience and reflect on what is good and bad UX design.

Designing for applications is about more than just usability. It is also about how well a particular application can relate, interact and serve for a meaningful experience. Good user experience encourages a higher engagement rate and sustained use of the applications. It also renders a beneficial experience for the user, which can lead to an increase in productivity. Bad user experience often leads to a myriad of issues and arguably one of the most damaging, is to the organisation’s or company’s image.

Key Takeaways

• Understand the importance of the user experience
• Apply the user experience design process
• Develop empathy for users through user research methods
• Discover and analyse user needs
• Organise information and design the Information architecture
• Apply design principles in interface, navigation, visual, and interaction design
• Ideate, create, and validate prototypes
• Apply usability test techniques

Who Should Attend

• Please refer to the job roles section.
• Intended for Public Service Officers with an interest or needs requirement to design or develop better digital user experience. Examples might include web application developers, software developers, customer service and support teams, in house development teams.
• Suitable for IT or other managers who seek to get an overview of UXD and the key principles underpinning it.

What To Bring

Please bring your laptop (Mac or Windows) to the programme as you will be doing website evaluation and hands-on prototyping workshops.