Web Analytics & SEO

Overview

Leverage data and insights from web analytics to make informed decisions on user experience and online service provision. This 3-day programme provides a fast-paced, application-based introduction to Web Analytics & SEO. Analytics tools such as WOGAA and Google Analytics will be used to illustrate the applications.

The programme is designed to equip you with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet organisational requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the programme, providing you with practical hands-on experience.

Upon completion of the programme, you will be able to implement and apply web analytics to an array of website analysis and website improvement scenarios.

Key Takeaways

At the end of this programme, you will be able to:

• Apply insights from WOGAA, web analytics tools and make recommendations to their organisation
• Generate, analyse and modify required traffic reports according to information requirements and needs of the organisation
• Implement and apply web analytics and metrics to improve web performance
• Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
• Apply SEO best practices to improve organisation’s website performance

Who Should Attend

• Please refer to the job roles section.
• Non-technical Public Service officers across various levels who manage and influence websites of government agencies. These may include Community Managers, Marketing Managers, Product Managers, Business Users, Web Content Managers.

Prerequisites

Before attending this programme, you need to register for a WOGAA Account at https://wogaa.sg/signup using your Gov email account.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablets etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.