Web Analytics & SEO

Programme Code D93
General Digital Literary
Applications Development
Learning Partner(s)
3 Days
Format In-person
Content Strategy UX Design
Job Roles
ICT&SS Professional UX Designer Software Engineer Public Service Officer (non-ICT&SS) Product Manager Engagement Manager Digital Service Manager Digital Business Analyst Developer


This course delivered by NUS-ISS

Leveraging the data and insights from web analytics is important for organisations to make good decisions on user experience and online services provision.

This 3-day course provides a fast-paced, application-based introduction to Web Analytics & SEO. Analytics tools such as WOGAA and Google Analytics will be used to illustrate the applications.

The course is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet organisational requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.

Upon completion of the course, participants will be able to implement and apply web analytics to an array of website analysis and website improvement scenarios.

Key Takeaways

At the end of the programme, you will be able to:
  • Apply insights from WOGAA, web analytics tools and make recommendations to their organisation;
  • Generate, analyse and modify required traffic reports according to information requirements and needs of the organisation;
  • Implement and apply web analytics and metrics to improve web performance;
  • Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance;
  • Apply SEO best practices to improve organisation’s website performance.

Who Should Attend

  • Please refer to the job roles on the left.
  • Non-technical Public Service officers across various levels who manage and influence websites of government agencies. These may include Community Managers, Marketing Managers, Product Managers, Business Users, Web Content Managers.


Prior to class attendance, you are required to register for a WOGAA Account at using your gov email account.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

Programme Structure

The course will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

This course will cover:
  • Web Analytics fundamentals, tools, and strategies
  • Google Analytics features, reporting and applications
  • Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis

  • By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios.


    Full Fee

    Full course fee


    8% GST on nett course fee


    Total nett course fee payable, including GST S$1944

    With effect from 1 Jan 2023 till 31 Dec 2023

    Upcoming Classes

    Class 1
    28 Aug 2023 to 30 Aug 2023 (Full Time)
    Duration: 3 days
    When: Aug - 28, 29, 30
    Time : 9:00am - 5:00pm
    Class 2
    14 Nov 2023 to 16 Nov 2023 (Full Time)
    Duration: 3 days
    When: Nov - 14, 15, 16
    Time : 9:00am - 5:00pm
    Class 3
    22 Jan 2024 to 24 Jan 2024 (Full Time)
    Duration: 3 days
    When: Jan - 22, 23, 24
    Time : 9:00am - 5:00pm

    How To Register


    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

    Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.