Overview
Leveraging the data and insights from web analytics is important for organisations to make good decisions on user experience and online services provision.
This 3-day programme provides a fast-paced, application-based introduction to Web Analytics & SEO. Analytics tools such as WOGAA and Google Analytics will be used to illustrate the applications.
The programme is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet organisational requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.
Upon completion of the programme, participants will be able to implement and apply web analytics to an array of website analysis and website improvement scenarios.
Key Takeaways
At the end of the programme, you will be able to:
- apply insights from WOGAA, web analytics tools and make recommendations to their organisation
- generate, analyse and modify required traffic reports according to information requirements and needs of the organisation
- implement and apply web analytics and metrics to improve web performance
- use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
- apply SEO best practices to improve organisation’s website performance
Who Should Attend
- Please refer to the job roles section.
- Non-technical Public Service officers across various levels who manage and influence websites of government agencies. These may include Community Managers, Marketing Managers, Product Managers, Business Users, Web Content Managers.
Prerequisites
Prior to class attendance, you are required to register for a WOGAA Account at https://wogaa.sg/signup using your gov email account.
What To Bring
You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
The programme will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.
This programme will cover:
Web Analytics fundamentals, tools, and strategies
Google Analytics features, reporting and applications
Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis
By the end of the programme, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios.
Fees
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Full Fee
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Full programme fee
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S$1800
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8% GST on nett programme fee
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S$144
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| Total nett programme fee payable, including GST |
S$1944 |
With effect from 1 Jan 2023 till 31 Dec 2023
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Full Fee
|
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Full programme fee
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S$1800
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9% GST on nett programme fee
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S$162
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| Total nett programme fee payable, including GST |
S$1962 |
With effect from 1 Jan 2024
NOTE
Payment for this programme is to NUS-ISS, National University of Singapore.
Upcoming Classes
Class 1
22 Jan 2024 to 24 Jan 2024 (Full Time)
Duration: 3 days
When:
Jan - 22, 23, 24
Time : 9:00am - 5:00pm
How To Register
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Step 1
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Apply through your organisation's training request system. |
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Step 2
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Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.
Your organisation will send registration information to the academy.
Organisation HR L&D or equivalent staff can click here for details of the registration submission process.
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Step 3
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GovTech Digital Academy will inform you whether you have been successful in enrolment.
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