AppD

Web Analytics & SEO

Enquiry
Programme Code D93
Domain
General Digital Literacy
Applications Development
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
3 Days
Format In-person
Rating
Competencies
Content Strategy UX Design
Job Roles
UX Designer Software Engineer Public Service Officer (non-ICT&SS) Product Manager ICT&SS Professional Engagement Manager Digital Service Manager Digital Business Analyst

Overview

Leveraging the data and insights from web analytics is important for organisations to make good decisions on user experience and online services provision.

This 3-day programme provides a fast-paced, application-based introduction to Web Analytics & SEO. Analytics tools such as WOGAA and Google Analytics will be used to illustrate the applications.

The programme is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet organisational requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.

Upon completion of the programme, participants will be able to implement and apply web analytics to an array of website analysis and website improvement scenarios.

Key Takeaways

At the end of the programme, you will be able to:
  • apply insights from WOGAA, web analytics tools and make recommendations to their organisation
  • generate, analyse and modify required traffic reports according to information requirements and needs of the organisation
  • implement and apply web analytics and metrics to improve web performance
  • use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
  • apply SEO best practices to improve organisation’s website performance

Who Should Attend

  • Please refer to the job roles section.
  • Non-technical Public Service officers across various levels who manage and influence websites of government agencies. These may include Community Managers, Marketing Managers, Product Managers, Business Users, Web Content Managers.

Prerequisites

Prior to class attendance, you are required to register for a WOGAA Account at https://wogaa.sg/signup using your gov email account.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

The programme will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

This programme will cover:
  • Web Analytics fundamentals, tools, and strategies
  • Google Analytics features, reporting and applications
  • Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis

  • By the end of the programme, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios.

    Fees


    Full Fee

    Full programme fee

    S$1800

    8% GST on nett programme fee

    S$144

    Total nett programme fee payable, including GST S$1944

    With effect from 1 Jan 2023 till 31 Dec 2023


    Full Fee

    Full programme fee

    S$1800

    9% GST on nett programme fee

    S$162

    Total nett programme fee payable, including GST S$1962

    With effect from 1 Jan 2024

    NOTE
    Payment for this programme is to NUS-ISS, National University of Singapore.

    Upcoming Classes

    Class 1
    22 Jan 2024 to 24 Jan 2024 (Full Time)
    Duration: 3 days
    When: Jan - 22, 23, 24
    Time : 9:00am - 5:00pm

    How To Register


    Agency-sponsored

    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


    Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.