Web Analytics & SEO

Overview

Overview

Duration 3 days
Course Time 9.00am - 5.00pm
Enquiry Click here to contact us
This course delivered by NUS-ISS

Leveraging the data and insights from web analytics is important for organisations to make good decisions on user experience and online services provision.

This 3-day course provides a fast-paced, application-based introduction to Web Analytics & SEO. Analytics tools such as WOGAA and Google Analytics will be used to illustrate the applications.

The course is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet organisational requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.

Upon completion of the course, participants will be able to implement and apply web analytics to an array of website analysis and website improvement scenarios.


Key Takeaways

Key Takeaways

At the end of the course, the participants should be able to:
  • Apply insights from WOGAA, web analytics tools and make recommendations to their organisation
  • Generate, analyse and modify required traffic reports according to information requirements and needs of the organisation
  • Implement and apply web analytics and metrics to improve web performance
  • Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
  • Apply SEO best practices to improve organisation’s website performance

Who Should Attend

Who Should Attend

GovTech roles like Software engineer, developers, UX designer,  digital services manager, digital business analyst, product manager and engagement manager.

Non-technical WOG public officers across various levels who manage / influence websites of government agencies. eg Community managers, marketers, product managers, business users, web content manager.

Prerequisites
  • Prior to class attendance, participants are required to register for a WOGAA Account at https://wogaa.sg/signup using their gov email account.
  • Participants need to bring an internet accessible laptops during their class attendance to access the internet websites.

  • ICT and SS Competency Framework

    ICT and SS Competency Framework

    As part of the ICTCF, this course falls under the Apps Development functional cluster and tagged to the following competencies:
    • Content Strategy
    The course is mapped to the following job roles:
    • Software engineer
    • Developers
    • UX designer
    • Digital Services Manager
    • Digital Business Analyst
    • Product Manager
    • Engagement Manager
    • Non-technical WOG public officers across various levels who manage / influence websites of government agencies. eg Community managers, marketers, product managers, business users, web content manager.

    Course Structure

    Course Structure

    The course will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

    This course will cover:
  • Web Analytics fundamentals, tools, and strategies
  • Google Analytics features, reporting and applications
  • Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis

  • By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios.


    Instructors

    Instructors


    Fees

    Fees


    Full Fee

    Full course fee

    S$1800

    7% GST on nett course fee

    S$126

    Total nett course fee payable, including GST S$1926


    Upcoming Classes

    Upcoming Classes

    Class 1

    Duration: 3 days

    23 Nov 2022 to 25 Nov 2022 (Full Time)

    When :
    Nov:
    23, 24, 25

    Time : 9:00am - 5:00pm
    Registration:

    Class 2

    Duration: 3 days

    14 Feb 2023 to 16 Feb 2023 (Full Time)

    When :
    Feb:
    14, 15, 16

    Time : 9:00am - 5:00pm
    Registration:

    How To Register

    How To Register


    Agency-sponsored

    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


    Step 3 The Digital Academy will inform you whether you have been successful in enrolment.