Managing Digital Products

Enquiry
Programme Code D53A
Domain
Product Management
Design
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
4 Days
Format In-person
Rating
Competencies
Product Strategy Product Life Cycle Management Product Go-To-Market Market/User Researching & Planning
Job Roles
Public Service Officer (non-ICT&SS) Project Manager (Agile) Product Manager ICT&SS Professional Digital Service Manager Digital Business Analyst

Overview

Kickstart your product management journey with the Managing Digital Products (MDP) programme. Designed for aspiring or transitioning product managers, this foundational 4-day programme dives into first principles, blending hands-on application with essential concepts and frameworks.

Explore product discovery, delivery, and day-to-day responsibilities, gaining proficiency in data analysis, agile practices, UX design, and experimentation. MDP equips you to manage both new and existing products effectively.

Part of the NUS-ISS Digital Products & Platforms and Software Systems series, this programme contributes to the Graduate Certificate in Designing and Managing Products and Platforms and can be stacked towards a Master of Technology in Software Engineering.

Key Takeaways

At the end of this programme, you will be able to:
  • Adopt and apply the suitable principles, techniques and tools in the product management framework to deliver value to both the organisation and the customer
  • Execute the product life cycle activities

Who Should Attend

  • Please refer to the job roles section.
  • Aspiring product and project managers who want to develop skills to manage the launch and growth of products and services.
  • Professionals who are interested in applying product management practices in the digital field of work, including business analyst, system analysts, designers, developers, marketers.
  • Individuals who are in transition and considering a career in product management through digital adoption.
  • Professionals who are in roles that interact with the product management function in delivering products and services.

Prerequisites

There are no work experience level prerequisites to attend this programme. However, Participants with prior years of relevant experience working with functional teams for product and service delivery may better relate to the programme.

Programme Structure

This programme will cover the following topics:

Product Opportunity and Strategy
Discover and evaluate the product opportunities. Learn how to position the product with a USP and develop a go-to-market strategy for your target market

Product Planning and Development
Craft your product vision aligned to market needs to develop an outcome-based roadmap. Apply the product development process including validation of your product and evolve it using feedback and performance metrics.
Product Launch
Gain insights to achieve a successful product launch to capture the target market.

Product Leadership
Recognize challenges and learn how to work with cross-functional product teams and collaborate with stakeholders to evolve your product.

This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering. 

 

Full Fee

Full programme fee

S$3800

9% GST on nett programme fee

S$342

Total nett programme fee payable, including GSTS$4142
With effect from 1 Jan 2024

Note
Funding is available for this programme. Please visit the Learning Partner's website to find out about the updated programme fee funding breakdown and eligibility.

Payment for this programme is to NUS-ISS, National University of Singapore.


Upcoming Classes

Class 1
20 May 2025 to 23 May 2025 (Full Time)
Duration: 4 days
When: May - 20, 21, 22, 23
Time : 9:00am - 5:30pm
Class 2
02 Jun 2025 to 05 Jun 2025 (Full Time)
Duration: 4 days
When: Jun - 02, 03, 04, 05
Time : 9:00am - 5:30pm
Class 3
28 Jul 2025 to 31 Jul 2025 (Full Time)
Duration: 4 days
When: Jul - 28, 29, 30, 31
Time : 9:00am - 5:30pm
Class 4
25 Aug 2025 to 28 Aug 2025 (Full Time)
Duration: 4 days
When: Aug - 25, 26, 27, 28
Time : 9:00am - 5:30pm
Class 5
22 Sep 2025 to 25 Sep 2025 (Full Time)
Duration: 4 days
When: Sep - 22, 23, 24, 25
Time : 9:00am - 5:30pm
Class 6
27 Oct 2025 to 30 Oct 2025 (Full Time)
Duration: 4 days
When: Oct - 27, 28, 29, 30
Time : 9:00am - 5:30pm
Class 7
24 Nov 2025 to 27 Nov 2025 (Full Time)
Duration: 4 days
When: Nov - 24, 25, 26, 27
Time : 9:00am - 5:30pm

Agency-sponsored
Step 1 Apply through your organisation's training request system.
Step 2

Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation's HR L&D or equivalent staff can click here to register through Learning Partner's registration portal.

The HR L&D will need to generate a URL link and send it to the participant to register for the programme under Corporate-Sponsored. The participant must first log in to L3AP using Singpass before clicking on the URL link to complete their registration and declaration. Failure to do so will result in registration under Self-Sponsored.

Please refer to NUS Lifelong Learning Portal (L3AP) guide here. Alternatively, please contact ask-iss@nus.edu.sg. 

Step 3 The Learning Partner will inform you whether you have been successful in enrolment.

Testimonials

Learning about product planning was useful. I also learnt that It is necessary to define the product roadmap and its requirements.

,

The programme provided a comprehensive overview of the roles and responsibilities of a Product Manager.

,

I learnt about the end-to-end view of the Product Manager framework and what it takes to be a successful Product Manager.

,