Managing Digital Products

Enquiry
Programme CodeD53A
Domain
Product Management
Design
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
4 Days
FormatIn-person
Rating
Job Roles
ICT&SS Professional

Overview

Kickstart your product management journey with the Managing Digital Products (MDP) programme. Designed for aspiring or transitioning product managers, this foundational 4-day programme dives into first principles, blending hands-on application with essential concepts and frameworks.

Explore product discovery, delivery, and day-to-day responsibilities, gaining proficiency in data analysis, agile practices, UX design, and experimentation. MDP equips you to manage both new and existing products effectively.

Part of the NUS-ISS Digital Products & Platforms and Software Systems series, this programme contributes to the Graduate Certificate in Designing and Managing Products and Platforms and can be stacked towards a Master of Technology in Software Engineering.

Key Takeaways

At the end of this programme, you will be able to:
  • Adopt and apply the suitable principles, techniques and tools in the product management framework to deliver value to both the organisation and the customer
  • Execute the product life cycle activities

Who Should Attend

  • Please refer to the job roles section.
  • Aspiring product and project managers who want to develop skills to manage the launch and growth of products and services.
  • Professionals who are interested in applying product management practices in the digital field of work, including business analyst, system analysts, designers, developers, marketers.
  • Individuals who are in transition and considering a career in product management through digital adoption.
  • Professionals who are in roles that interact with the product management function in delivering products and services.

Prerequisites

There are no work experience level prerequisites to attend this programme. However, Participants with prior years of relevant experience working with functional teams for product and service delivery may better relate to the programme.

Testimonials

Learning about product planning was useful. I also learnt that It is necessary to define the product roadmap and its requirements.

The programme provided a comprehensive overview of the roles and responsibilities of a Product Manager.

I learnt about the end-to-end view of the Product Manager framework and what it takes to be a successful Product Manager.