Managing Digital Products

Enquiry
Programme Code D53A
Domain
Product Management
Level
Foundation
Learning Partner(s)
NUS-ISS
Duration
4 Days
Format In-person
Rating
Competencies
Product Strategy Product Life Cycle Management Product Go-To-Market Market/User Researching & Planning
Job Roles
Public Service Officer (non-ICT&SS) Project Manager (Agile) Product Manager ICT&SS Professional Digital Service Manager Digital Business Analyst

Overview

Managing Digital Products (MDP) is the bedrock to launch into product management. It approaches this from 1st principles with hands-on application of product management practices for novice product managers or those looking to transition into product management. More advanced specialisation is built upon this course. 

This 4-day programme covers product discovery and delivery through the use of the product management framework, teaching the concepts, skills and tools and mindsets, required in executing day-to-day product management responsibilities. This equips the participant to manage new and existing products, leveraging data, agility, user experience design, and experimentation methods.

This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering. 


Key Takeaways

Upon completion of the programme, you will be able to: 
  • adopt and apply the suitable principles, techniques and tools in the product management framework to deliver value to both organization and customer
  • execute the product life cycle activities

Who Should Attend

  • Please refer to the job roles section. 
  • Business analysts, system analysts, designers, developers, marketers and project managers who are interested in applying product management method to the product side of business in the digital world. 
  • Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
  • Those who are in roles that interact with the product management function in delivering products and services.

Prerequisites

There are no work experience level prerequisites to attend this course. Participants should be mature and self-directed in their learning, receptive to change and open-minded to learn new skills and tools.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

This programme will cover the following topics:

Product Planning and Development
Craft your product vision aligned to market needs to develop an outcome-based roadmap. Apply the product development process including validation of your product and evolve it using feedback and performance metrics.

Product Launch
Gain insights to achieve a successful product launch to capture the target market.

Product Leadership
Recognize challenges and learn how to work with cross-functional product teams and collaborate with stakeholders to evolve your product.

Full Fee

Full programme fee

S$3800

9% GST on nett programme fee

S$342

Total nett programme fee payable, including GST S$4142

With effect from 1 Jan 2023 till 31 Dec 2023


NOTE

Funding is available for this programme. Please visit the learning partner’s website to find out about the updated programme fee funding breakdown and eligibility.

Payment for this programme is to NUS-ISS, National University of Singapore.

Upcoming Classes

Class 1
05 Mar 2024 to 08 Mar 2024 (Full Time)
Duration: 4 days
When: Mar - 05, 06, 07, 08
Time : 9:00am - 5:30pm
Class 2
27 May 2024 to 30 May 2024 (Full Time)
Duration: 4 days
When: May - 27, 28, 29, 30
Time : 9:00am - 5:30pm
Class 3
11 Jun 2024 to 14 Jun 2024 (Full Time)
Duration: 4 days
When: Jun - 11, 12, 13, 14
Time : 9:00am - 5:30pm

Agency-sponsored

Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here to register through training provider's registration portal if you have the NUS Online Application Portal (OAP) account. Alternatively, please contact ask-iss@nus.edu.sg


Step 3 The learning provider will inform you whether you have been successful in enrolment.