Managing Digital Products

Overview

Overview

Duration 4 days
Course Time 9.00am - 5.00pm
Enquiry Click here to contact us
This course is delivered by NUS-ISS.

The Managing Digital Products (MDP) course is a foundational course for product managers, product owners, service managers, business analysts, product engineers, and product marketers.

This course presents participants with a practical and interactive learning experience to pick up skills and tools to successfully manage new and existing products in the digital world. It will cover:
  • the fundamentals of managing products with a focus on the digital world.
  • the use of modern product management methods and techniques, leveraging on data, agility, user experience design, and experimentation.

Key Takeaways

Key Takeaways

Upon completion of the course, participants will be able to: 

  • effectively execute the digital product manager’s crucial role in driving digital business success by orchestrating all relevant stakeholders to manage a continually evolving product through its lifecycle.
  • develop mastery over building customer-centric products, and leveraging on data to make product decisions within an agile product life cycle and integrated partner ecosystems.
 

Who Should Attend

Who Should Attend

This course is suitable for:

  • Inexperienced product managers and project managers who wants to learn the skills and techniques to manage the development, launch, sale and growth of products and services.
  • Business analysts, system analysts, designers, developers, marketers who are interested in digital product management methods and want to transition into the product side of business in the digital world.
  • Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
  • Those who are in roles that interact with the product management function in delivering products and services.

  • ICT and SS Competency Framework

    ICT and SS Competency Framework

    As part of the ICTCF, this course falls under the Product Management functional cluster and tagged to the following competencies:
    • Market / User Research & Planning
    • Product Go-To-Market
    • Product Life Cycle Management
    The course is mapped to the following job roles:
    • Apps Service Manager
    • Digital Business Analyst
    • Digital Service Manager
    • Project Manager

    Course Structure

    Course Structure

    Day 1:
  • Digital Product Management Challenges
  • Digital Product Life Cycle
  • Digital Product Management Framework
  • Innovation Management
  • Product Talent Management
  • Product Team Model
  • Stakeholder Orchestration

  • Day 2:
  • Market Problem / Opportunity
  • Competitive Intelligence
  • Market Segmentation
  • Business Case
  • Product Positioning
  • Product Portfolio Management
  • Pricing
  • Go-To-Market Strategy
  • Unique Selling Proposition

  • Day 3:
  • Product Roadmap
  • Requirements Definition
  • Requirements Management
  • Release Management
  • Product Development Process
  • Customer Experience Design
  • Product Validation
  • Product Evolution

  • Day 4:
  • Product Marketing
  • Launch Planning
  • Product Support
  • Digital Thread
  • Digital Product Metrics
  • Insights and Actionable Next Steps

  • Instructors

    Instructors


    Fees

    Fees


    Full Fee

    Full course fee

    S$2400

    7% GST on nett course fee

    S$168

    Total nett course fee payable, including GST S$2568


    Upcoming Classes

    Upcoming Classes

    Class 1

    Duration: 4 days

    05 Dec 2022 to 08 Dec 2022 (Full Time)

    When :
    Dec:
    05, 06, 07, 08

    Time : 9:00am - 5:00pm
    Registration:

    Class 2

    Duration: 4 days

    06 Mar 2023 to 09 Mar 2023 (Full Time)

    When :
    Mar:
    06, 07, 08, 09

    Time : 9:00am - 5:00pm
    Registration:

    How To Register

    How To Register


    Agency-sponsored

    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


    Step 3 The Digital Academy will inform you whether you have been successful in enrolment.