Overview
| Duration |
4 days |
| Course Time |
9.00am - 5.00pm |
| Enquiry |
Click here to contact us
|
This course is delivered by
NUS-ISS.
The Managing Digital Products (MDP) course is a foundational course for product managers, product owners, service managers, business analysts, product engineers, and product marketers.
This course presents participants with a practical and interactive learning experience to pick up skills and tools to successfully manage new and existing products in the digital world. It will cover:
- the fundamentals of managing products with a focus on the digital world.
- the use of modern product management methods and techniques, leveraging on data, agility, user experience design, and experimentation.
Key Takeaways
Upon completion of the course, participants will be able to:
- effectively execute the digital product manager’s crucial role in driving digital business success by orchestrating all relevant stakeholders to manage a continually evolving product through its lifecycle.
- develop mastery over building customer-centric products, and leveraging on data to make product decisions within an agile product life cycle and integrated partner ecosystems.
Who Should Attend
This course is suitable for:
Inexperienced product managers and project managers who wants to learn the skills and techniques to manage the development, launch, sale and growth of products and services.
Business analysts, system analysts, designers, developers, marketers who are interested in digital product management methods and want to transition into the product side of business in the digital world.
Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
Those who are in roles that interact with the product management function in delivering products and services.
ICT and SS Competency Framework
ICT and SS Competency Framework
As part of the ICTCF, this course falls under the Product Management functional cluster and tagged to the following competencies:
- Market / User Research & Planning
- Product Go-To-Market
- Product Life Cycle Management
The course is mapped to the following job roles:
- Apps Service Manager
- Digital Business Analyst
- Digital Service Manager
- Project Manager
- Product Manager
Course Structure
Day 1:
Digital Product Management Challenges
Digital Product Life Cycle
Digital Product Management Framework
Innovation Management
Product Talent Management
Product Team Model
Stakeholder Orchestration
Day 2:
Market Problem / Opportunity
Competitive Intelligence
Market Segmentation
Business Case
Product Positioning
Product Portfolio Management
Pricing
Go-To-Market Strategy
Unique Selling Proposition
Day 3:
Product Roadmap
Requirements Definition
Requirements Management
Release Management
Product Development Process
Customer Experience Design
Product Validation
Product Evolution
Day 4:
Product Marketing
Launch Planning
Product Support
Digital Thread
Digital Product Metrics
Insights and Actionable Next Steps
Instructors
Fees
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Full Fee
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Full course fee
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S$2400
|
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7% GST on nett course fee
|
S$168
|
| Total nett course fee payable, including GST |
S$2568 |
With effect till 31 Dec 2022
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Full Fee
|
|
Full course fee
|
S$2400
|
|
8% GST on nett course fee
|
S$192
|
| Total nett course fee payable, including GST |
S$2592 |
With effect from 1 Jan 2023 till 31 Dec 2023
Upcoming Classes
Class 1
Duration: 4 days
|
19 Apr 2023 to 27 Apr 2023 (Full Time)
When :
Time : 9:00am - 5:00pm
Registration:
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Class 2
Duration: 4 days
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19 Jun 2023 to 22 Jun 2023 (Full Time)
When :
Time : 9:00am - 5:00pm
Registration:
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Class 3
Duration: 4 days
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19 Sep 2023 to 22 Sep 2023 (Full Time)
When :
Time : 9:00am - 5:00pm
Registration:
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Class 4
Duration: 4 days
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28 Nov 2023 to 01 Dec 2023 (Full Time)
When :
Time : 9:00am - 5:00pm
Registration:
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Class 5
Duration: 4 days
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05 Mar 2024 to 08 Mar 2024 (Full Time)
When :
Time : 9:00am - 5:00pm
Registration:
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How To Register
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Step 1
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Apply through your organisation's training request system. |
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Step 2
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Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.
Your organisation will send registration information to the academy.
Organisation HR L&D or equivalent staff can click here for details of the registration submission process.
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Step 3
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The Digital Academy will inform you whether you have been successful in enrolment.
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