Managing Digital Products (MDP) is the bedrock to launch into product management. It approaches this from 1st principles with hands-on application of product management practices for novice product managers or those looking to transition into product management. More advanced specialisation is built upon this course.
This 4-day programme covers product discovery and delivery through the use of the product management framework, teaching the concepts, skills and tools and mindsets, required in executing day-to-day product management responsibilities. This equips the participant to manage new and existing products, leveraging data, agility, user experience design, and experimentation methods.
This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering.
There are no work experience level prerequisites to attend this course. Participants should be mature and self-directed in their learning, receptive to change and open-minded to learn new skills and tools.
You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
This programme will cover the following topics:
Product Planning and Development
Craft your product vision aligned to market needs to develop an outcome-based roadmap. Apply the product development process including validation of your product and evolve it using feedback and performance metrics.
Gain insights to achieve a successful product launch to capture the target market.
Full programme fee
9% GST on nett programme fee
|Total nett programme fee payable, including GST
With effect from 1 Jan 2023 till 31 Dec 2023