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Strategic Product Market Fit

Strategic Product Market Fit

Enquiry
Programme CodeD54
Domain
Product Management
Design
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
3 Days
FormatIn-person
Rating
Job Roles
ICT&SS Professional

Overview

Achieving product-market fit relies on adoption. By leveraging a customer-centric approach, organisations can effectively identify market needs and develop product features that motivate users to use your products or services. 

The SPMF programme is specifically designed for intermediate product professionals and digital strategists who want to incorporate customer-centric mindsets and practices into their product creation processes. SPMF provides an interactive learning process where you can equip yourself with the skills to build sustainable products.  

This programme is part of the Digital Products & Platforms series offered by NUS-ISS. 

Key Takeaways

At the end of this programme, you will be able to:
  • Develop a product market fit strategy and support it with a valid business case
  • Improve customer-product intimacy by leveraging various social signals to build product features and how to market them
  • Learn how to create measures and indicators that may be used to drive and ensure product market fit 

Who Should Attend

  • Please refer to the job roles section.
  • Professionals involved in corporate planning and customer engagement seeking to enhance their expertise in product market fit and adoption, such as Product managers and digital strategists.
  • Professionals who are involved in product development interested in adopting a customer-centric approach to product creation process.
  • Programme and project managers seeking to expand their strategic skills or transition to product management. 

Prerequisites

Individuals new to product management are required to attend the Managing Digital Products programme to build a strong foundation unless they have relevant work experience in product design processes or managing product teams. 

 

Testimonials

It was particularly useful to learn about the methods for identifying opportunities to address market gaps and prioritising them based on the severity of customers' feedback.

Very rich in content, I learnt about the different ways to approach the same problem - How can one stay relevant?

The programme provided templates, good reference resources, discussion and personal sharings by the facilitator - which were useful for me.