Strategic Product Market Fit

Programme Code D54
Product Management
Learning Partner(s)
3 Days
Format In-person
Product Life Cycle Management Product Strategy Product Go-To-Market Business Development & Needs Analysis
Job Roles
ICT&SS Professional Product Manager Engagement Manager Digital Business Analyst


In the world of business, it is all about your product achieving product-market fit. There is a market demand for what you’re selling, and people are willing to pay for it because your product is better than the alternatives.

In the public sector, achieving product-market fit is about adoption. Your citizens are motivated to adopt your digital product or service because it meets their needs.

Experienced practitioners will provide insights. Opportunities will be provided to equip yourself with practices and techniques to help evolve your products and services to ensure product-market fit.


Key Takeaways

At the end of the programme, you will be able to:
  • learn to develop a product market fit strategy and support it with a valid business case
  • learn to improve customer-product intimacy by leveraging various social signals to build product features and how to market them
  • learn how to create measures and indicators that may be used to drive and ensure product market fit

Who Should Attend

  • Please refer to the job roles section.
  • Public Service Officers who are involved in product planning, product design, product development and product marketing at all levels including product managers, product marketers, product engineers, sales and marketing personnel
  • Public Service Officers including programme managers and project managers who intend to expand their skills or want to move into the discipline of managing products


  • You have with an interest in product management concepts.
  • You are managing product teams and involved in product design processes and techniques. 
  • You have working experience in project and programme delivery.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

The programme will focus on qualitative and quantitative aspects of product market fit. Participants will learn how to adopt a strategic customer-centric model to create and sustain value for customers and achieve market growth. This course will cover key techniques on how to leverage customer and market segmentation, product iteration, omni-channel experience, and data-driven decision making to achieve product market fit.

Reinforcement of the learning outcomes will be accomplished through workshops to allow participants to practice the various techniques taught in class. All workshops will form part of the overall assessment.

Customer Voice
  • Concept and definition of the Customer Voice
  • Key factors that facilitate listening to the Customer Voice
  • Insights on how to leverage the use of data-driven decision making
  • Measures and indicators for product market fit using the Customer Voice
  • The techniques will include the following:
  1. Cost-Benefits Analysis
  2. Kano Modelling
  3. Customer and Market Segmentation

Customer Engagement 

  • Concept and definition of Customer Engagement.
  • Customer Engagement strategies and techniques to help gain competitive advantage
  • Concepts of “value” and “superior perceived value”
  • Measures and indicators for product market fit using Customer Engagement
  • The techniques will include the following:
  1. Moments of Truth (MOT)
  2. Customer Lifecycle Marketing Strategy
  3. Customer Decision Journey

Customer Validation

  • Concept and definition of Customer Validation
  • Factors, benefits and implications when developing a Customer Validation strategy
  • Product tests that provide comprehensive coverage of product quality, interoperability and user experience
  • Measures and indicators for product market fit using Customer Validation
  • The techniques will include the following:
  1. Agile Product Iteration Model (Plan- Develop-Evaluate-Learn)
  2. Build-Measure-Learn Loop Model 
  3. Alpha Tests/ Beta Tests/ Field Tests
Product Market Fit Strategy
  • Factors that influence the buying decisions of the customer
  • Relationships between the product market fit strategy and product development
  • Organisation agility and alignment vis-à-vis product development 


Full Fee

Full programme fee


8% GST on nett programme fee


Total nett programme fee payable, including GST S$1944

With effect from 1 Jan 2023 till 31 Dec 2023

Upcoming Classes

Class 1
15 Nov 2023 to 17 Nov 2023 (Full Time)
Duration: 3 days
When: Nov - 15, 16, 17
Time : 9:00am - 5:00pm
Class 2
14 Feb 2024 to 16 Feb 2024 (Full Time)
Duration: 3 days
When: Feb - 14, 15, 16
Time : 9:00am - 5:00pm

How To Register


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 Govtech Digital Academy will inform you whether you have been successful in enrolment.