Architecting Platforms as a Business

Overview

Overview

Duration 4 days
Course Time 9.00am - 5.00pm
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This course is delivered by NUS-ISS.

Traditional brick-and-mortar companies are embracing the concept of platform-based business models to survive in the digital economy. “A platform is a business model that allows multiple participants (producers and consumers) to connect to it, interact with one another, and create and exchange value. The most successful companies in the digital era including Alibaba, Amazon, Facebook, DBS (DigiBank) and Disney (MagicBands) were all designed on platform business models.” (Source: “Insurance beyond digital: The rise of ecosystem and platforms,” McKinsey & Company).

A “Think Platform” approach requires a change of perspective, focusing not on the inside-out approach of designing the business but on the outside-in approach, starting with the Ecosystem. Value creation amongst entities of the platform Ecosystem drives success of the platform


Key Takeaways

Key Takeaways

At the end of the course, the participant is expected to be able to :
  • Understand the role of platforms and the challenges involved in building a platform
  • Design a business platform and support business practices
  • Define the technical architecture to support the platform
  • Defining key enablers for the platform, namely Governance, Trust, Brand
  • Demonstrate understanding and skills acquired through the design of a platform for business and to present to a panel for assessment

The course will take the participants through design phases with practical hands-on activities. Participants are expected to do some pre-reading to be up to speed. Case based discussions, industry practitioners sharing will be used to augment learning


Who Should Attend

Who Should Attend

This is an intermediate course is intended for managers, professionals, and business and technical architects operating in the digital product space, who need to have a practice based course to conceptualise and design a platform for business growth. Managers and professionals working on strategy and business or digital product innovations can also benefit.

Participants are expected to come from both corporate enterprises and start-ups, and are expected to interact to share views and experiences while working in their respective teams.

Prerequisites
  • Participants with 3 to 5 years of working experience in product management or with functional experience in a specific domain transitioning to a larger digital role would benefit most from the course; have a strong interest in digital product and services and an understanding of how these enhance business competitiveness; foundational insights into technology and its architecture.
  • This is an intensive, fully hands-on course, and participants are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.
  • Participants must have working experience in a business or technology function. Some understanding of product management would be useful. Participants should have a keen interest to develop a digital platform business.
Useful Pre-Course Knowledge

Participants who are new to product management are strongly encouraged to attend the Managing Digital Products to enhance their learning experience for APAB.


ICT and SS Competency Framework

ICT and SS Competency Framework

As part of the ICTCF, this course falls under the Product Management functional cluster and tagged to the following competencies:
  • Tech Management: Digital Strategy & Planning
  • Product Management: Product Go-To-Market
  • Product Management: Product Life Cycle Management
The course is mapped to the following job roles:
  • Product Manager
  • Engagement Manager

Course Structure

Course Structure

This course will cover :

Platform Business
  • Types of platforms models
  • Impact on business
  • Role of ecosystems in platform
  • Phases of platform design

  • Ecosystem Analysis and Profiling
  • Entities, roles and platform participants
  • Platform modelling
  • Workshop on ecosystem profiling

  • The two Engines of platform design
  • Design considerations for the transaction and learning engines
  • Value Capture,pricing and monetisation
  • Workshop on transaction identification for value exchange and promotion of platform usage

  • Metrics and Platform Enablers
  • What to measure and why
  • Enablers – Governance, Trust, Brand
  • Workshop to identify success metrics and KPIs and how to design enablers

  • Technology Architecture for the Platform
  • The Platform Technical Reference (PTR) model and the “to-be” building blocks and components for the Platform Strategy.
  • The principles, standards and  best practices for technology decisions
  • The Gaps Analysis matrix between the “as-is” and the “to-be” Technology Architectures
  • The Minimum Viable Platform (MVP) for specific business products and services with a view for platform growth and sustainability
  • Design considerations for security, reliability, scalability, sustainability, maintainability, growth, comprehensiveness, integration for business and market needs.
  • Workshop on technical platform challenges to enable business alignment

  • Architectural Challenges
  • Addressing architectural challenges in platform design
  • Addressing business decisions through the technical design

  • Workshop project presentation
  • Assessment and reflection

  • Instructors

    Instructors


    Fees

    Fees


    Full Fee

    Full course fee

    S$2400

    7% GST on nett course fee

    S$168

    Total nett course fee payable, including GST S$2568


    Upcoming Classes

    Upcoming Classes

    Class 1

    Duration: 4 days

    03 Nov 2022 to 24 Nov 2022 (Full Time)

    When :
    Nov:
    03, 10, 17, 24

    Time : 9:00am - 5:00pm
    Registration:

    How To Register

    How To Register


    Agency-sponsored

    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the course.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.


    Step 3 The Digital Academy will inform you whether you have been successful in enrolment.