Architecting Platforms as a Business

Programme Code D81
Product Management
Learning Partner(s)
4 Days
Format In-person
Change Management Product Strategy Product Life Cycle Management Product Go-To-Market Digital Strategy & Planning
Job Roles
ICT&SS Professional Product Manager Engagement Manager


Traditional brick-and-mortar companies are embracing the concept of platform-based business models to survive in the digital economy. “A platform is a business model that allows multiple participants (producers and consumers) to connect to it, interact with one another, and create and exchange value. The most successful companies in the digital era including Alibaba, Amazon, Facebook, DBS (DigiBank) and Disney (MagicBands) were all designed on platform business models.” (Source: “Insurance beyond digital: The rise of ecosystem and platforms,” McKinsey & Company).

A “Think Platform” approach requires a change of perspective, focusing not on the inside-out approach of designing the business but on the outside-in approach, starting with the Ecosystem. Value creation amongst entities of the platform Ecosystem drives success of the platform

Key Takeaways

At the end of the programme, you are expected to be able to:

  • understand the role of platforms and the challenges involved in building a platform
  • design a business platform and support business practices
  • define the technical architecture to support the platform
  • defining key enablers for the platform, namely Governance, Trust, Brand
  • demonstrate understanding and skills acquired through the design of a platform for business and to present to a panel for assessment

The programme will take you through design phases with practical hands-on activities. You are expected to do some pre-reading to be up to speed. Case based discussions, industry practitioners sharing will be used to augment learning.

Who Should Attend

  • Please refer to the job role section.
  • This is an intermediate course is intended for Public Service Officers, business and technical architects operating in the digital product space, who need to have a practice based programme to conceptualise and design a platform for business growth. Managers and professionals working on strategy and business or digital product innovations can also benefit.
  • You are expected to interact to share views and experiences while working in your respective teams.


  • You have 3 to 5 years of working experience in product management or with functional experience in a specific domain transitioning to a larger digital role would benefit most from the course; have a strong interest in digital product and services and an understanding of how these enhance business competitiveness; foundational insights into technology and its architecture.
  • This is an intensive, fully hands-on course, and you are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.
  • You must have working experience in a business or technology function. Some understanding of product management would be useful.
  • You should have a keen interest to develop a digital platform business.

Useful Pre-Programme Knowledge

If you are new to product management, you are strongly encouraged to attend Managing Digital Products to enhance your learning experience for APAB.

This programme will cover:

Platform Business
  • Types of platforms models
  • Impact on business
  • Role of ecosystems in platform
  • Phases of platform design

  • Ecosystem Analysis and Profiling
  • Entities, roles and platform participants
  • Platform modelling
  • Workshop on ecosystem profiling

  • The Two Engines of Platform Design
  • Design considerations for the transaction and learning engines
  • Value Capture,pricing and monetisation
  • Workshop on transaction identification for value exchange and promotion of platform usage

  • Metrics and Platform Enablers
  • What to measure and why
  • Enablers – Governance, Trust, Brand
  • Workshop to identify success metrics and KPIs and how to design enablers

  • Technology Architecture for the Platform
  • The Platform Technical Reference (PTR) model and the “to-be” building blocks and components for the Platform Strategy.
  • The principles, standards and  best practices for technology decisions
  • The Gaps Analysis matrix between the “as-is” and the “to-be” Technology Architectures
  • The Minimum Viable Platform (MVP) for specific business products and services with a view for platform growth and sustainability
  • Design considerations for security, reliability, scalability, sustainability, maintainability, growth, comprehensiveness, integration for business and market needs.
  • Workshop on technical platform challenges to enable business alignment

  • Architectural Challenges
  • Addressing architectural challenges in platform design
  • Addressing business decisions through the technical design
  • Workshop project presentation
  • Assessment and reflection
  • Fees

    Full Fee

    Full programme fee


    8% GST on nett programme fee


    Total nett programme fee payable, including GST S$2592

    With effect from 1 Jan 2023 till 31 Dec 2023

    Upcoming Classes

    Class 1
    06 Oct 2023 to 27 Oct 2023 (Full Time)
    Duration: 4 days
    When: Oct - 06, 13, 20, 27
    Time : 9:00am - 5:00pm
    Class 2
    10 Jan 2024 to 01 Feb 2024 (Full Time)
    Duration: 4 days
    When: Jan - 10, 17, 24Feb - 01
    Time : 9:00am - 5:00pm
    Class 3
    06 Mar 2024 to 15 Mar 2024 (Full Time)
    Duration: 4 days
    When: Mar - 06, 11, 13, 15
    Time : 9:00am - 5:00pm

    How To Register


    Step 1 Apply through your organisation's training request system.

    Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

    Your organisation will send registration information to the academy.

    Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

    Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.