Digital Product Strategy

Overview

Building a successful digital product is more than just designing it, putting in the latest technology and putting it on the right platforms. The journey to develop a successful digital product strategy involves researching the market, the competition, conversing with your potential customers to formulate a sustainable market positioning, and a sustainable product business model.

The long term messaging and marketing that comes out from that sustainable strategy will help you launch an amazing digital product that people loved to use. Digital Product Strategy (DPS) is a 3.7-day programme (spread over 4 weeks) that will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment.

This is a practice oriented programme and will be facilitated by industry & NUS-ISS practitioners. Participants will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy.

Participants are also expected to present the digital product strategy to an industry panel for assessment, feedback and continuous learning.

Key Takeaways

You will be able to:

• understand the challenges of the digital product eco-system that the product strategist operates in
• acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
• demonstrate these understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

• Please refer to the job roles section.
• Intended for Public Service Officers operating in the digital product eco-system who need to have a practice based course to equip themselves to develop and execute a digital product strategy.
• Business managers and professional working on corporate planning, strategy and business or product portfolio can also benefit.
• You are expected to interact to share views and experiences while working with their respective teams.

Prerequisites

• You with 3 to 5 years of working experience as project or product managers transitioning to a strategic role would benefit most from the course.
• You need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness.
• This is an intensive, fully hands-on course, and you are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.
• You are expected to spend 4-6 hours per week to work on case discussions and class assessment outside of class sessions.
• If you are new to product management, you are strongly encouraged to attend Managing Digital Products to enhance your learning experience for DPS.