Digital Product Strategy

Enquiry
Programme Code D51
Domain
Product Management
CIO
Design
Level
Advanced
Learning Partner(s)
NUS-ISS
Duration
3.7 Days
Format In-person
Rating
Competencies
Product Strategy Product Life Cycle Management Product Go-To-Market Market/User Research & Planning Digital Strategy & Planning
Job Roles
Project Manager (Agile) Product Manager ICT&SS Professional Engagement Manager Digital Service Manager Digital Business Analyst

Overview

Building a successful digital product requires more than just a great idea and the latest technology. A well-crafted strategy is essential for navigating the market. Understanding the competition and connecting with potential customers to establish market positioning are crucial steps in crafting the strategy. By combining a long-term marketing plan and a sustainable business model, these elements of product strategy help to launch a product that resonates with the target audience. 

The DPS programme is a practice-oriented programme designed for product professionals and digital strategists looking to enhance their expertise in successful strategy formulation and execution. 

Over four weeks, you will learn to formulate a compelling product vision based on market research and develop a Go-To-Market strategy that drives customer adoption and loyalty. Through case discussions and team projects, you will acquire the skills to develop strategies for launching and sustaining their digital products.  

This programme is part of the Digital Products & Platforms series offered by NUS-ISS. It also contributes to the Graduate Certificate in Designing and Managing Products and Platforms,, which can be stacked towards a Master of Technology in Software Engineering. 

Key Takeaways

At the end of this programme, you will be able to:
  • Understand the challenges of the digital product eco-system that the product strategist operates in
  • Acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
  • Demonstrate understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

  • Please refer to the job roles section.
  • Managers and professionals in the digital product ecosystem involved in corporate planning, strategy, business, product or product portfolio management. 

Prerequisites

  • Individuals new to product management must attend Managing Digital Products programme to build a strong foundation before registering for this programme, unless they have prior years of relevant work experience in the project or product area.
  • As the programme requires significant time investment outside of class sessions, participants should be prepared to dedicate 4-6 hours per week to case discussions and assessments.

Programme Structure

This programme will cover the following topics: 

Develop a Compelling Digital Product Vision   

Acquire the ability to create a compelling digital product vision by examining real-world scenarios and collaborating in teams. Enhance your skills in aligning business objectives with product outcomes through constructive feedback from peers and instructors.  

Plan Digital Product Go-To-Market (GTM)  

Master the essential components of a successful GTM strategy by developing a comprehensive product GTM plan tailored to your selected organisation (SO). Gain a thorough understanding of market positioning, execution, and strategic alignment.  

Evaluate Product Growth and Exit Strategy   

Delve into strategies for scaling a digital product and planning exit strategies. Complete your digital product strategy by considering growth opportunities and ensuring sustainability.

Fees


Full Fee

Full programme fee

S$2220

9% GST on nett programme fee

S$199.80

Total nett programme fee payable, including GSTS$2419.80

NOTE

Payment for this programme is to NUS-ISS, National University of Singapore.


Agency-sponsored
Step 1 Apply through your organisation's training request system.
Step 2

Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation's HR L&D or equivalent staff can click here to register through Learning Partner's registration portal.

The HR L&D will need to generate a URL link and send it to the participant to register for the programme under Corporate-Sponsored. The participant must first log in to L3AP using Singpass before clicking on the URL link to complete their registration and declaration. Failure to do so will result in registration under Self-Sponsored.

Please refer to NUS Lifelong Learning Portal (L3AP) guide here. Alternatively, please contact ask-iss@nus.edu.sg.

Step 3 The Learning Partner will inform you whether you have been successful in enrolment.

Testimonials

The group assignment was very useful for us to internalise our learnings.

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The product pitch and the real-time feedback from the panelists on how we applied the learnings were very useful.

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The case studies and project work helped me broaden my understanding of product strategy and internalise my learning.

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