Building a successful digital product requires more than just a great idea and the latest technology. A well-crafted strategy is essential for navigating the market. Understanding the competition and connecting with potential customers to establish market positioning are crucial steps in crafting the strategy. By combining a long-term marketing plan and a sustainable business model, these elements of product strategy help to launch a product that resonates with the target audience.
The DPS programme is a practice-oriented programme designed for product professionals and digital strategists looking to enhance their expertise in successful strategy formulation and execution.
Over four weeks, you will learn to formulate a compelling product vision based on market research and develop a Go-To-Market strategy that drives customer adoption and loyalty. Through case discussions and team projects, you will acquire the skills to develop strategies for launching and sustaining their digital products.
This programme is part of the Digital Products & Platforms series offered by NUS-ISS. It also contributes to the Graduate Certificate in Designing and Managing Products and Platforms,, which can be stacked towards a Master of Technology in Software Engineering.
This programme will cover the following topics:
Develop a Compelling Digital Product Vision
Acquire the ability to create a compelling digital product vision by examining real-world scenarios and collaborating in teams. Enhance your skills in aligning business objectives with product outcomes through constructive feedback from peers and instructors.
Plan Digital Product Go-To-Market (GTM)
Master the essential components of a successful GTM strategy by developing a comprehensive product GTM plan tailored to your selected organisation (SO). Gain a thorough understanding of market positioning, execution, and strategic alignment.
Evaluate Product Growth and Exit Strategy
Delve into strategies for scaling a digital product and planning exit strategies. Complete your digital product strategy by considering growth opportunities and ensuring sustainability.
Full Fee | |
Full programme fee | S$3800.00 |
9% GST on nett programme fee | S$342.00 |
| Total nett programme fee payable, including GST | S$4142.00 |
NOTE
Funding is available for this programme. Please visit the Learning Partner's website to find out about the updated programme fee funding breakdown and eligibility.
Payment for this programme is to NUS-ISS, National University of Singapore.
Agency-sponsored |
| Step 1 | Apply through your organisation's training request system. |
| Step 2 | Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme. Your organisation will send registration information to the academy. Organisation's HR L&D or equivalent staff can click here to register through Learning Partner's registration portal. The HR L&D will need to generate a URL link and send it to the participant to register for the programme under Corporate-Sponsored. The participant must first log in to L3AP using Singpass before clicking on the URL link to complete their registration and declaration. Failure to do so will result in registration under Self-Sponsored. Please refer to NUS Lifelong Learning Portal (L3AP) guide here. Alternatively, please contact ask-iss@nus.edu.sg. |
| Step 3 | The Learning Partner will inform you whether you have been successful in enrolment. |
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