Digital Product Strategy

Programme Code D51
Product Management
Learning Partner(s)
3.7 Days
Format In-person
Product Strategy Product Life Cycle Management Product Go-To-Market Market/User Research & Planning Digital Strategy & Planning
Job Roles
Project Manager (Agile) Product Manager ICT&SS Professional Engagement Manager Digital Service Manager Digital Business Analyst


Gain the knowledge and skills needed to develop a successful digital strategy. Building a successful digital product is more than having an idea and building it with the latest technology. The journey to crafting an effective strategy involves researching the market, understanding the competition, and conversing with your potential customers to formulate market positioning. Together with a sustainable business model and long-term marketing plan, these elements of product strategy will help you launch a product that customers love to use.

Digital Product Strategy (DPS) is a practice-oriented programme designed for product professionals and digital strategists to develop their expertise in successful strategy curation and execution.

Over 4 weeks, this 3.7-day programme will guide you in formulating a product vision supported by market research, developing a Go-To-Market strategy that aligns with the organisation’s portfolio and continuously evolving an MVP while building customer loyalty.

You will acquire skills through pre-readings, lectures, in-depth case discussions and team projects to develop digital product strategies to launch and sustain their digital products. You are welcome to bring their product ideas as the case for the team to work on in class. The teams will present their strategy to an industry panel for assessment, feedback and continuous learning.

Key Takeaways

At the end of this programme, you will be able to:
  • Understand the challenges of the digital product eco-system that the product strategist operates in
  • Acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
  • Demonstrate understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

  • Please refer to the job roles section.
  • Intended for Public Service Officers operating in the digital product eco-system who need a practice-based programme to equip themselves to develop and execute a digital product strategy.
  • Business managers and professionals working on corporate planning, strategy and business or product portfolio can also benefit.
  • You are expected to interact to share views and experiences while working with their respective teams.


  • You with 3 to 5 years of working experience as project or product managers transitioning to a strategic role would benefit most from the programme.
  • You need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness.
  • This is an intensive, fully hands-on programme and you are expected to do prior readings, class preparation and project work outside of in-class sessions over 4 weeks.
  • You are expected to spend 4-6 hours per week to work on case discussions and class assessments outside of class sessions.
  • If you are new to product management, you are strongly encouraged to attend Managing Digital Products to enhance your learning experience for DPS.

Programme Structure

There will be a combination of pre-readings, case studies, lectures and workshops.

Week 1- Product Vision Formulation

  • Operating in the new digital products eco-system
  • Understanding the landscape and the competition
  • Developing an inspiring product vision that guides the team
  • Business goals, key performance indicators (KPIs), and the product scorecard
  • Aligning to the organisation's product portfolio
  • Assessment Workshop: Develop the Digital Product Vision

Week 2- Developing the Go-To-Market (GTM) Strategy

  • Monetisation of the digital product 
  • Digital product launch strategies 
  • Assessment Workshop: Develop Product GTM Strategy

Week 3- Product Growth and Exit 

  • Minimum viable product (MVP) that is Simple, Lovable & Complete (SLC)
  • Extending to new or next market or feature
  • Building customer loyalty
  • Product end-of-life planning and management
  • Assessment Workshop: Develop the Full Digital Product Strategy

Week 4- Industry Panel Presentation

  • Assessment Workshop: Present to Industry Panel
  • Individual Assessment

Assessment workshops are specially designed for you to apply the knowledge and skills gained in developing a Digital Product Strategy incrementally, which will culminate in group project presentations to the industry panel. Workshops and group project presentations are graded and form part of the assessment.

This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering. 


Full Fee

Full programme fee


9% GST on nett programme fee


Total nett programme fee payable, including GST S$2419.80

With effect from 1 Jan 2024

Payment for this programme is to NUS-ISS, National University of Singapore.

Upcoming Classes

Class 1
07 Jun 2024 to 28 Jun 2024 (Full Time)
Duration: 3.7 days
When: Jun - 07, 14, 21, 28
Time : 9:00am - 5:00pm
Class 2
04 Oct 2024 to 25 Oct 2024 (Full Time)
Duration: 3.7 days
When: Oct - 04, 11, 18, 25
Time : 9:00am - 5:00pm
Class 3
07 Feb 2025 to 27 Feb 2025 (Full Time)
Duration: 3.7 days
When: Feb - 07, 14, 21, 27
Time : 9:00am - 5:00pm

How To Register


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.