Digital Product Strategy

Programme Code D51
Product Management
Learning Partner(s)
3.7 Days
Format In-person
Product Strategy Change Management Product Life Cycle Management Product Go-To-Market Market/User Research & Planning Digital Strategy & Planning
Job Roles
ICT&SS Professional Project Manager (Agile) Product Manager Engagement Manager Digital Service Manager Digital Business Analyst Application Service Manager


Building a successful digital product is more than just designing it, putting in the latest technology and putting it on the right platforms. The journey to develop a successful digital product strategy involves researching the market, the competition, conversing with your potential customers to formulate a sustainable market positioning, and a sustainable product business model.

The long term messaging and marketing that comes out from that sustainable strategy will help you launch an amazing digital product that people loved to use. Digital Product Strategy (DPS) is a 3.7-day programme (spread over 4 weeks) that will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment.

This is a practice oriented programme and will be facilitated by industry & NUS-ISS practitioners. Participants will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy.

Participants are also expected to present the digital product strategy to an industry panel for assessment, feedback and continuous learning.

Key Takeaways

You will be able to:

  • understand the challenges of the digital product eco-system that the product strategist operates in
  • acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
  • demonstrate these understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

  • Please refer to the job roles section.
  • Intended for Public Service Officers operating in the digital product eco-system who need to have a practice based course to equip themselves to develop and execute a digital product strategy.
  • Business managers and professional working on corporate planning, strategy and business or product portfolio can also benefit.
  • You are expected to interact to share views and experiences while working with their respective teams.


  • You with 3 to 5 years of working experience as project or product managers transitioning to a strategic role would benefit most from the course.
  • You need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness.
  • This is an intensive, fully hands-on course, and you are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.
  • You are expected to spend 4-6 hours per week to work on case discussions and class assessment outside of class sessions.
  • If you are new to product management, you are strongly encouraged to attend Managing Digital Products to enhance your learning experience for DPS.

There will be a combination of pre-course readings, case studies, lectures and workshops.

Week 1- Product Vision Formulation

  • Operating in the new digital products eco-system
  • Understanding the landscape and the competition
  • Developing an inspiring product vision that guides the team
  • Business goals, key performance indicators (KPIs), and the product scorecard
  • Aligning to the organisation product portfolio
  • Assessment Workshop: Develop the Digital Product Vision

Week 2- Developing the Go-To-Market (GTM) Strategy

  • Monetisating the digital product 
  • Digital product launch strategies 
  • Assessment Workshop: Develop Product GTM Strategy

Week 3- Product Growth and Exit 

  • Minimum viable product (MVP) that is Simple, Lovable & Complete (SLC)
  • Extending to new or next market or feature
  • Building customer loyalty
  • Product end-of-life planning and management
  • Assessment Workshop: Develop the Full Digital Product Strategy

Week 4- Industry Panel Presentation

  • Assessment Workshop: Present to Industry Panel
  • Individual Assessment
Assessment workshops are specially designed for participants to apply the knowledge and skills gained in developing a Digital Product Strategy incrementally, which will culminate in group project presentations to the industry panel. Workshops and group project presentations are graded and form part of the assessment.


Full Fee

Full programme fee


8% GST on nett programme fee


Total nett programme fee payable, including GST S$2397.60

With effect from 1 Jan 2023 till 31 Dec 2023

Upcoming Classes

Class 1
06 Oct 2023 to 26 Oct 2023 (Full Time)
Duration: 3.7 days
When: Oct - 06, 13, 19, 26
Time : 9:00am - 5:00pm
Class 2
16 Feb 2024 to 07 Mar 2024 (Full Time)
Duration: 3.7 days
When: Feb - 16, 23Mar - 01, 07
Time : 9:00am - 5:00pm

How To Register


Step 1 Apply through your organisation's training request system.

Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.

Step 3 GovTech Digital Academy will inform you whether you have been successful in enrolment.