Overview

Building a successful digital product requires more than just a great idea and the latest technology. A well-crafted strategy is essential for navigating the market. Understanding the competition and connecting with potential customers to establish market positioning are crucial steps in crafting the strategy. By combining a long-term marketing plan and a sustainable business model, these elements of product strategy help to launch a product that resonates with the target audience.

The DPS programme is a practice-oriented programme designed for product professionals and digital strategists looking to enhance their expertise in successful strategy formulation and execution.

Over four weeks, you will learn to formulate a compelling product vision based on market research and develop a Go-To-Market strategy that drives customer adoption and loyalty. Through case discussions and team projects, you will acquire the skills to develop strategies for launching and sustaining their digital products.

This programme is part of the Digital Products & Platforms series offered by NUS-ISS. It also contributes to the Graduate Certificate in Designing and Managing Products and Platforms,, which can be stacked towards a Master of Technology in Software Engineering.

Key Takeaways

At the end of this programme, you will be able to:

Understand the challenges of the digital product eco-system that the product strategist operates in
Acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
Demonstrate understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

Please refer to the job roles section.
Managers and professionals in the digital product ecosystem involved in corporate planning, strategy, business, product or product portfolio management.

Prerequisites

Individuals new to product management must attend Managing Digital Products programme to build a strong foundation before registering for this programme, unless they have prior years of relevant work experience in the project or product area.
As the programme requires significant time investment outside of class sessions, participants should be prepared to dedicate 4-6 hours per week to case discussions and assessments.

Digital Product Strategy

Digital Product Strategy

Instructors

Mr Richard Tan

Nadine Yap

Mr Daniel Boey

Upcoming Classes

06 Jan 2026 to 27 Jan 2026 (Full Time)

23 Feb 2026 to 17 Mar 2026 (Full Time)

Testimonials